Strengthening CSR Trust with Companies – The Breakfast Revolution

11 May 2023

Strengthening CSR Trust
with Companies

Summer in India can be harrowing, to say the least. Heat exhaustion, and dehydration run rampant. DSM Pharmaceuticals entrusted TBR to help children in Maharashtra beat the heat! The company provided its specially formulated fortified fruit juice powder, high quality protein powder, and tasty Vitamin C candies, totalling over Rs.27 lakh INR. Over 4,600 children across the State were refreshed and hydrated with this support.

The Kelloggs Company is growing the Bright Start program through TBR as well. The breakfast program earlier supported little over 4,300 children in Maharashtra, but as of June the program has expanded to include Gujarat and to support 8,600 children! Thousands of children stand to benefit from this in the academic year. Kelloggs’ global teams also inspected Bright Start centres and spent time with the children to conduct educational activities.