INDIA FACES A UNIQUE CHALLENGE

India loses 500,000 lives each year to treatable malnutrition.Malnutrition is so common around us that we ignore it completely

43%

Indian Children Are Malnourished

90%

Adolescent Girls Are Anemic

500,000

Preventable Child Deaths Every Year Due To Malnutrition

At The Breakfast Revolution, we have pledged to uproot malnutrition from our communities.

At The Breakfast Revolution, we have pledged to uproot malnutrition from our communities.

WHY IS THIS A CONCERN

Responsible for 1 in 2 child deaths in India
Reduces lifelong productivity by 10%
Reduces learning outcomes in school
Malnourished adolescents & pregnant women

The Breakfast Revolution (TBR) is a program under Decimal Foundation, a registered trust in Mumbai. Our snacks are revolutionizing the traditional approach to fighting malnutrition. The snacks are affordable, tasty and nutritious. Through an innovative program based on nutrition science and behaviour change communication, we are able to make a significant impact on the health & well being of malnourished individuals.

OUR VISION

Malnutrition is a form of injustice. We envision an India where every individual, sick or well, has meaningful access to information and foods to fight malnutrition.

OUR MISSION

We manufacture and distribute affordable, tasty and nutrition packed snacks that are proven to work.

HOW WE DO IT

Partner with an institution working with children, pregnant women or patients with cancer, HIV or Tuberculosis
Assess the baseline health status of each child and provide deworming and Vitamin A prophylaxis.
Deliver snacks or meal supplements to the beneficiaries via our partner institution for 3-6 months.
Educate parents and teachers on affordable nutritional foods they can use at home.
Monitor the health of each child via on-going health evaluations.

INNOVATION

PRODUCT

Power packed snacks(2.5x protein/15x iron compared to eggs),tasty,adopt to Indian taste palate,100% veg. & manufactured in FSSAI certified plants

PRICING

15 cents per meal – 1/4th the cost of traditional supplements, made from locally-sourced raw ingredients

DISTRIBUTION

Long shelf-life, use of existing distribution channels of our partners (NGOs, hospitals) makes distribution inexpensive

OUR IMPACT

5 million

MEALS SERVED

50,000

BENEFICIARIES COVERED

70%

HEALTH IMPROVEMENT

72

CENTERS COVERED

It is our commitment that over 90% of the donor contributions will be used directly for the beneficiaries

PARTNERS & DONORS

We have partnered with 70+ organizations to deliver our program and have received financial support from 1000+ generous individual and institutional donors

OUR TEAM IN ACTION

“It has been only a few weeks but I already feel better and moreenergetic. I can do my daily routine more comfortably. It also givesme the power to have my daily medicines.”

— Nafeesa (TB survivor) Name Changed

“My daughter has gained weight and has become more lively. She loves the new food at school and now my younger son wants it too!”

— Meena (Mother of Pooja, a 7-year-old malnourished child) Name changed